Unfortunately, my photos do not give a good view of the reasoning behind this logo, like others in my Europe project. Everywhere we went in Bulgaria, there were shops selling rose products. It's one of the country's biggest exports. They had creams, perfumes, and even tea and jelly for sale. We tried everything, and purchased a few gifts.
The lion is a national symbol for Bulgaria, and is on the coat of arms. If you look at Bulgaria on a map, you might even be able to see a profile of a lion facing the Black Sea. I used that imagery to explain to family where we were in the country. "I'm in Plovdiv! It's in the middle of the belly of the lion."
It only made sense to put the lion and rose together in a logo. It has been a fun challenge.