This company pre-slices produce before it hits the grocery store. The goal was to be modern, simple, and minimal. One design challenge was to make the Z in cutz look respectable. Another challenge was to separate this brand from Amazon Prime, so the words produce cutz had to be prominently featured in the logo. Color options are shown below…Read More
I was really struck by seeing remnants of the war in Sarajevo contrasted with it being an Olympics host city only ten years prior. It made war feel, personally, not something you learn about in class or see in a distant place, but something that can happen anywhere. While in a war gallery we watched the documentary, Miss Sarajevo, which focuses on the life of the people under seige in Sarajevo during the war...Read More
Pecs, pronounced Pay-ch, is a city that marvelously fuses it's history with it's future. We first noticed it in our guesthouse, where there were modern stainless appliances and Ikea furniture in a converted abbey. The walls were all freshly painted white, except for a few spots where they let the old ceiling patterns through in patches. Then we hiked up a mountain to some roman ruins only to find a patterned metal sculpture garden live within the ruins. We also toured through the church/mosque in the big square and noticed this modern metalwork in the basement crypts. This is where we recognized the trend and noticed it many more times through our visit. Many places in Europe build within the old ruins, but few do it with such a modern fusion as Pecs (that we have found so far).
My goal with this logo was to fuse an old and elegant serif font with a modern cool sans serif. I chose to work with Bodoni and Futura because they already shared a somewhat similar architecture.
It was in the low 40s and snowing when we arrived in Krakow, and I caught the flu on the second day there. That didn't set me back however, because Krakow knows how to feed a cold. I had soup at every restaurant and also discovered the most delicious Winter Tea. Those things, combined with GripEx (medicine I got from a pharmacy by playing charades with the pharmacist) allowed me to enjoy Krakow to the fullest. Needless to say, I was inspired to create a soup restaurant logo, mixed with the amazing lore history of Krakow, the story of the Wawel Dragon.
As Lisa and I travel through Europe I am challenging myself to design a logo in each city based on my experiences. The first stop is Amsterdam! We visited the Rijksmuseum during our stay, one exhibit I found fascinating was about the Dutch artist Dick Bruna. He created the children's book character Miffy, and countless book covers. He was inspired by Matisse, and the De Stijl movement.
The day after we went to the museum, we rented bicycles and went for a wonderful bike ride from our hotel to Ouderkerk aan de Amstel, following the Amstel River. When I explain Amsterdam to family at home, the main image I try to convey is the mother that has three kids situated all over her bike as she zips through the streets. Bicycle culture here is such a joy to see and experience.
Both of these experiences led me to create an identity for a fictional bike rental company, IHEARTBIKES.