The Lander Chamber of Commerce serves a relatively massive geographic region with a diverse mix of industries and cultures within. Lander's got rich history from the gold rush and Oregon Trail, an active outdoor community with the Mountains in the backyard, and is neighbor to the Wind River Reservation. Their new identity needed to be progressive, positive, and fresh. "Together we will move forward!"
Identity System in Use (Not Designed by Me)
The Lander Chamber started a new concert series and wanted a logo. Event branding always includes a sponsor logo, but I wanted to avoid having to say something like "Lander Live brought to you by the Lander Chamber." The solution was to hide the sponsor logo right in plain site of the new Lander Live graphic.
Brewfest Graphics - Various Years
Lander Brewfest marks the beginning of Summer for Lander residents, followed by Climbers Fest in July, and River Fest in August. As a matter of fact, for one or two summers, I was the designer for all three at the same time.
I made sure to include the old grain mill in the graphic and keep the feeling of a small town beer festival, while creating a fun and fresh. Since the Lander Chamber is putting on the event, I also wanted to incorporate the use of their font PMN Caecilia to keep cohesion and familiarity with the community and the Chamber staff.