YOUNITS was a shipping container rental company. Wyoming has huge oil, mining, and natural gas industries that demand fast and temporary storage, office, or residential solutions.
The design of the storage unit needed to act as a billboard out in the Wyoming landscape. It needed to include contact information, and needed to have the brand and information easily stenciled. The design also needed to adapt since the name YOUNITS was not yet final during the design phase. The brand solution was to use the shipping container itself as the logo and lock the location of the logo across all mediums.