About Me

Will Roth is a seasoned digital creative professional with over 15 years of experience. His creative journey has taken him from working as a freelancer and in-house for educational nonprofits to contributing his talents at a reputable agency.

Driven by a mission to make a meaningful impact, Will possesses an eagerness to experiment, especially when it comes to cutting-edge technologies like AI. His design career began organically as he built websites and crafted logos, unknowingly paving the way for his future in graphic design. Recognizing his passion, he pursued formal education at the Miami Ad School at Portfolio Center, where he honed his skills and became a design professional.

Throughout his design education, Will found inspiration in design masters such as Paula Scher, Massimo Vignelli, and Paul Rand. Their influence, combined with his love for computers, technology, photography, and travel, has shaped his unique perspective and style. This diverse range of interests informs his creative process and sets his work apart.

Will's work has garnered recognition in renowned publications such as Fast Company, Under Consideration, and Los Logos. One of his proudest accomplishments is the publication of his book, "A Designer in Europe," where he documented a design challenge to create a unique logo for every city he visited during a four-month trip.

Will is currently offering digital marketing services for small businesses, and personal tech support individuals.

A smiling man with a beard wearing a gray cap and sunglasses, standing outdoors with mountainous landscape and trees in the background during sunset.
People seated on a train, eating and taking photos through the window.
Two people kneeling on the ground in a desert landscape at sunset, with a black dog between them. Mountains are visible in the background.
Man working on a laptop at a home workspace with a mountain view outside
A man standing on a train platform inside a large station with a curved glass roof, next to a blue and white train, with other passengers in the background.
A man sitting at a wooden table, writing in a notebook under a tilted lamp. A glass of red wine and a copper mug with a straw are on the table. The background shows a dimly lit restaurant or bar.
A man with a beard and short hair, wearing a black jacket, is sitting at a table outdoors in front of a stone building with a sign that reads "Borzoya" and other text in a foreign language. He is holding a glass of red wine near his face and appears to be about to take a sip. There is an open notebook and a pen on the table in front of him.
A man with light brown hair and a beard standing in front of the Parthenon, an ancient Greek temple, in Athens, Greece.
A man smiling in outdoor gear, wearing sunglasses and a red hoodie, standing in a mountainous area with snow-capped peaks and a valley in the background.

Recognition

My Resume

EXPERIENCE

Digital Marketing & Tech Support, Will Roth Co.
Aug 2011 - Present

  • Authored and published A Designer in Europe, a 166-page book showcasing my design expertise

  • Demonstrated proficiency in print design by creating brochures, billboards, truck wraps, banners, signage, and other materials for various industries

  • Created successful brands for diverse sectors including outdoor, education, hospitality, B-to-B, non-profit, and food industries

Contract Graphic Designer, Confidential Educational Technology Company
Sep 2023 - Oct 2024

  • Designed 400+ educational content pages for K-6 math in print and digital formats, following brand guidelines with Adobe InDesign, Illustrator, and Photoshop.

  • Managed design projects with strict deadlines, using Jira and Slack to coordinate tasks efficiently and ensure on-time project delivery.

  • Enhanced existing materials to align with current UI standards, improving design processes in Adobe Creative Suite for faster turnaround and higher quality.

Graphic Designer, Content Manager, Keystone Science School
Sep 2018 - Dec 2021

  • Executed web design, graphic design, digital advertising, SEO, and social media strategies

  • Oversaw seasonal Media Specialists to ensure smooth operations and high-quality output

  • Successfully completed diverse projects, including annual reports, t-shirts, website design, videos, print materials, digital ads, and copy

  • Organized and managed a collection of over 100k photos

  • Provided creative direction for the creation of a comprehensive flora guidebook

  • Designed the iconic 45th-anniversary logo

  • Developed a captivating live animated mascot

  • Streamlined brand assets into CC Libraries for efficient access and consistency
    Achieved significant customer growth through a website redesign initiative

Founder, Writer, Graphic Designer, HelloEdwin.com
Jun 2017 - Sep 2019

  • Authored weekly articles on computer and digital basics, garnering consistent positive feedback from readers

  • Created visually appealing graphics to complement written content, resulting in increased engagement and retention 

  • Provided personalized tech support consultations, earning a reputation for exceptional customer service and satisfaction 

  • Executed successful Google Adwords and Facebook Ad campaigns, increasing website traffic and expanding the platform's reach 

  • Managed a Mailchimp list of over 100 subscribers, consistently delivering high-quality content and maintaining strong open rates

Project Manager, RobMark - Web Advertising PR
Apr 2016 - Apr 2017

  • Managed UX, wireframing, proposals, time management, analytics report generation and client communication for key accounts including Savannah/Hilton Head Airport, Revlon Professional Brands, and StayInSavannah.com 

  • Led a team of Sr. Graphic Designers, Sr. Programmers and freelancers to deliver high-quality web projects within strict deadlines 

  • Successfully delivered numerous web advertising projects and ensured client satisfaction by meeting all project requirements on time and within budget 

Content Administrator & Creative Lead, NOLS -National Outdoor Leadership School
Dec 2012 - Jan 2014

  • Led successful web redesign projects resulting in a 14% increase in enrollment 

  • Managed social media presence and grew it by an impressive 1500% on a small budget 

  • Hosted a popular video contest with over 50 entries, generating more than 20,000 views, and launched a weekly podcast. 

  • Assisted with video production while overseeing the social media coordinator position 

  • Played a key role in championing an early-stage rebrand 

  • Strengthened NOLS' online presence and community by curating high-quality content and building lasting relationships 

  • Led a cross-functional team in the successful planning and execution of a website redesign project

  • Utilized my skills in HTML, CSS, and Javascript to edit and optimize nols.edu webpages 

  • Proactively promoted technology adoption at NOLS through training and advocacy efforts 

  • Achieved high engagement rates by crafting and distributing weekly e-newsletters to alumni and prospective students 

  • Managed and nurtured the NOLS community on all major social media platforms with a strong focus on relationship-building

Education 

Miami Ad School Atlanta @ Portfolio Center
Graphic Design
2005 - 2007 

University of Colorado
Computer Science (Continuing Education) 
2001 - 2003 

National Outdoor Leadership School
Outdoor Education & Leadership
2001

Rochester Institute of Technology
Photography
1999 - 2000

Skills

Branding
Visual Identity Systems
UX/UI Design
Design Systems
Print and Publications
Website Management
Content Creation
Short-Form Video Editing
Visual Optimization
Social Media Strategy
Community Engagement
Digital Marketing
Campaign Design
Project Management
Cross-Platform Distribution
Podcast Production and Distribution
AI-Assisted Creative Workflows

Tools

Adobe CC
Illustrator
Photoshop
InDesign
Premiere Pro
Animate
After Effects
MidJourney
ChatGPT
Adobe Firefly
Figma
Lovable.dev
Webflow
WordPress
Squarespace
Wix
Joomla
GitHub
Vercel
Mailchimp
MailerLite
Google Ads
Google Analytics
Google Search Console
YouTube Studio
TikTok
Instagram
Podbean
Slack
Microsoft Teams

Let’s talk!

Contact Me