About Me

Will Roth is a seasoned digital creative professional with over 15 years of experience. His creative journey has taken him from working as a freelancer and in-house for educational nonprofits to contributing his talents at a reputable agency.

Driven by a mission to make a meaningful impact, Will possesses an eagerness to experiment, especially when it comes to cutting-edge technologies like AI. His design career began organically as he built websites and crafted logos, unknowingly paving the way for his future in graphic design. Recognizing his passion, he pursued formal education at the Miami Ad School at Portfolio Center, where he honed his skills and became a design professional.

Throughout his design education, Will found inspiration in design masters such as Paula Scher, Massimo Vignelli, and Paul Rand. Their influence, combined with his love for computers, technology, photography, and travel, has shaped his unique perspective and style. This diverse range of interests informs his creative process and sets his work apart.

Will's work has garnered recognition in renowned publications such as Fast Company, Under Consideration, and Los Logos. One of his proudest accomplishments is the publication of his book, "A Designer in Europe," where he documented a design challenge to create a unique logo for every city he visited during a four-month trip.

Will is currently offering digital marketing services for small businesses, and personal tech support individuals.

A smiling man with a beard wearing a gray cap and sunglasses, standing outdoors with mountainous landscape and trees in the background during sunset.
People seated on a train, eating and taking photos through the window.
Two people kneeling on the ground in a desert landscape at sunset, with a black dog between them. Mountains are visible in the background.
Man working on a laptop at a home workspace with a mountain view outside
A man standing on a train platform inside a large station with a curved glass roof, next to a blue and white train, with other passengers in the background.
A man sitting at a wooden table, writing in a notebook under a tilted lamp. A glass of red wine and a copper mug with a straw are on the table. The background shows a dimly lit restaurant or bar.
A man with a beard and short hair, wearing a black jacket, is sitting at a table outdoors in front of a stone building with a sign that reads "Borzoya" and other text in a foreign language. He is holding a glass of red wine near his face and appears to be about to take a sip. There is an open notebook and a pen on the table in front of him.
A man with light brown hair and a beard standing in front of the Parthenon, an ancient Greek temple, in Athens, Greece.
A man smiling in outdoor gear, wearing sunglasses and a red hoodie, standing in a mountainous area with snow-capped peaks and a valley in the background.

Recognition

William Roth is an accomplished graphic designer with a career spanning over 15 years. He has garnered extensive experience through freelancing and working in-house for educational nonprofits, which has honed his skills and fueled his passion for mission-driven design.

William's curiosity and eagerness to embrace new technologies have led him to experiment with AI and virtual reality, infusing his work with innovative approaches.

Skills

Branding
Visual Identity Systems
UX/UI Design
Design Systems
Print and Publications
Website Management
Content Creation
Short-Form Video Editing
Visual Optimization
Social Media Strategy
Community Engagement
Digital Marketing
Campaign Design
Project Management
Cross-Platform Distribution
Podcast Production and Distribution
AI-Assisted Creative Workflows

Tools

Adobe CC
Illustrator
Photoshop
InDesign
Premiere Pro
Animate
After Effects
MidJourney
ChatGPT
Adobe Firefly
Figma
Lovable.dev
Webflow
WordPress
Squarespace

Wix
Joomla
GitHub
Vercel
Mailchimp
MailerLite
Google Ads
Google Analytics
Google Search Console
YouTube Studio
TikTok
Instagram
Podbean
Slack
Microsoft Teams