EXPERIENCE

Freelance Creative Professional, Will Roth Co.
Aug 2011 - Present 

• Authored and published A Designer in Europe, a 166-page book showcasing my design expertise

• Demonstrated proficiency in print design by creating brochures, billboards, truck wraps, banners, signage, and other materials for various industries

• Created successful brands for diverse sectors including outdoor, education, hospitality, B-to-B, non-profit, and food industries

Graphic Designer, Content Manager, Keystone Science School
Sep 2018 - Dec 2021

• Executed web design, graphic design, digital advertising, SEO, and social media strategies

• Oversaw seasonal Media Specialists to ensure smooth operations and high-quality output

• Successfully completed diverse projects, including annual reports, t-shirts, website design, videos, print materials, digital ads, and copy

• Organized and managed a collection of over 100k photos

• Provided creative direction for the creation of a comprehensive flora guidebook

• Designed the iconic 45th-anniversary logo

• Developed a captivating live animated mascot

• Streamlined brand assets into CC Libraries for efficient access and consistency
  Achieved significant customer growth through a website redesign initiative

Founder, Writer, Graphic Designer, HelloEdwin.com
Jun 2017 - Sep 2019

• Authored weekly articles on computer and digital basics, garnering consistent positive feedback from readers

• Created visually appealing graphics to complement written content, resulting in increased engagement and retention 

• Provided personalized tech support consultations, earning a reputation for exceptional customer service and satisfaction 

• Executed successful Google Adwords and Facebook Ad campaigns, increasing website traffic and expanding the platform's reach 

• Managed a Mailchimp list of over 100 subscribers, consistently delivering high-quality content and maintaining strong open rates

Project Manager, RobMark - Web Advertising PR
Apr 2016 - Apr 2017

• Managed UX, wireframing, proposals, time management, analytics report generation and client communication for key accounts including Savannah/Hilton Head Airport, Revlon Professional Brands, and StayInSavannah.com 

• Led a team of Sr. Graphic Designers, Sr. Programmers and freelancers to deliver high-quality web projects within strict deadlines 

• Successfully delivered numerous web advertising projects and ensured client satisfaction by meeting all project requirements on time and within budget 

Content Administrator & Creative Lead, NOLS - National Outdoor Leadership School
Dec 2012 - Jan 2014

• Led successful web redesign projects resulting in a 14% increase in enrollment 

• Managed social media presence and grew it by an impressive 1500% on a small budget 

• Hosted a popular video contest with over 50 entries, generating more than 20,000 views, and launched a weekly podcast. 

• Assisted with video production while overseeing the social media coordinator position 

• Played a key role in championing an early-stage rebrand 

• Strengthened NOLS' online presence and community by curating high-quality content and building lasting relationships 

• Led a cross-functional team in the successful planning and execution of a website redesign project

• Utilized my skills in HTML, CSS, and Javascript to edit and optimize nols.edu webpages 

• Proactively promoted technology adoption at NOLS through training and advocacy efforts 

• Achieved high engagement rates by crafting and distributing weekly e-newsletters to alumni and prospective students 

• Managed and nurtured the NOLS community on all major social media platforms with a strong focus on relationship-building

Education 

Miami Ad School Atlanta @ Portfolio Center
Graphic Design
2005 - 2007 

University of Colorado
Computer Science (Continuing Education) 
2001 - 2003 

National Outdoor Leadership School
Outdoor Education & Leadership
2001

Rochester Institute of Technology
Photography
1999 - 2000

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